People only feel 6 core emotions. Make them feel one more.

Marketing expert Seth Godin says there are only six emotions. Wiki list and background here.

• Anger
• Disgust
• Fear
• Happiness
• Sadness
• Surprise

Some things I hear when people look at this list:
So most emotions we can experience are negative? Only 1 out of 6 are purely positive? What about emotions like jealousy, envy, hate or love? But aren’t we mostly happy people? So life is a tragedy, not a comedy?

Aside from my philosophical disagreements to those reactions (I believe life is ‘worth it’, that happiness is only real when shared, and that happiness is the signal in the noise of all other emotions we’re constantly distracted by) this list, when taken without context or a lot of background research can be confusing.

I’m a product person by day, so for this post I’m isolating and viewing these six emotions through that lens.

To build a product that, as 37Signals discusses, is...